Management Fix: Sales Strategy Definition

A MngtFix is an actionable solution for a problem with pros and cons to be evaluated by a human manager. Every other week we share a little bit of our knowledge base on social media and our newsletter. This week’s MngtFix is…

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Description

This week’s “Sales Strategy Definition” could be considered a more generic one.
By definition, it is a planned approach to account-management policy formation, prospect identification and qualification, sales presentation, and order generation aimed at achieving a firm’s sales quotas or targets.
(additional resource at http://www.businessdictionary.com/definition/sales-strategy.html)
As usual, it is a matter of having information and a goal to understand which are your next steps.

Known Associates

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This MngtFix has been mentioned in relation to a number of MngtBugs such as…
“Lack of Company Strategy”,
“Lack of Sales People”,
“Lack of Focus”,
“Lack of Management and Strategic Decisions”,
“Unrealistic Goals”,
“Lack of Customer Segmentation”,
“Lack of a Minimum Viable Product (MVP)”
and of course “Lack of Sales Strategy Definition”!

Call to action

What about you? What do you want more or less of on medium post?
Do you have other suggestions?

I would love to know more about your feedback and stories so that we can learn, share and grow together!

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Have a nice week and remember…
Human Managers should strive to be humans while managing and be managed as humans!

Written by

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories

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