Management Fix: Product Validation Planning
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Details
This week’s “Product Validation Planning” is often a forgotten solution.
By definition, product validation assures that a product meets the needs of the customer and other identified stakeholders.
(Extracted and adapted from https://en.wikipedia.org/wiki/Verification_and_validation)
Building and validating the product should go hand-in-hand and be an iterative process, with some amount of validated learning along the way. It involves continuously asking yourself the question: ‘Does this product solve the problem, in the market, we have identified?’. Product validation is more complicated and should be done via iteration. Ideally, it looks something like this:
(Extracted and adapted from https://www.mindtheproduct.com/2013/09/validate-or-die-using-validation-to-build-the-right-product/)
The activities that will be performed for Validation need to be defined.
(Extracted and adapted from https://learnaboutgmp.com/good-validation-practices/a-product-validation-plan-is-critical-to-success/)
The validation process should take place from the early to the final stages of our product lifecycle and even after the release.
(Extracted and adapted from https://blog.prototypr.io/understanding-verification-and-validation-in-product-design-ef8c993fd496)
With Validation, we check that the product we are building matches the users and business needs.
(Extracted and adapted from https://blog.prototypr.io/understanding-verification-and-validation-in-product-design-ef8c993fd496)
Known Associates

This MngtFix has been mentioned in relation to a number of MngtBugs such as…
“Lack of Product Backlog”,
“Lack of Product Backlog Refinement”,
“Lack of a Minimum Viable Product (MVP)”,
“Lack of Product Requirements Definition”,
and of course “Lack of Product Validation”!Strategy”!
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