Management Bug: Lack of Sales Strategy

A MngtBug is a problem, cause or impact in a human manager’s decision which produces an incorrect or unexpected result. Every other week we share a little bit of our knowledge base on social media and our newsletter. This week’s MngtBug is…

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Description

This week’s “Lack of Sales Strategy” is typical Management Bugs within new companies.
By definition, it means the lack of an approach to selling that allows an organization’s sales force to position the company and its product(s) to target customers in a meaningful, differentiated way. Most strategies involve a detailed plan of best practices and processes set out by management.
(extracted from https://www.hubspot.com/sales/sales-strategy)

Every company needs a sales strategy to guarantee the resources are focused on what they want.

Known Associates

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This MngtBug has been mentioned in relation to a number of MngtFixes such as…

“Company Strategy Definition”,
“Product Strategy Definition”,
“Sales Strategy Follow-up”,
“Target Customers Definition and Segmentation”,
“Minimum Viable Product (MVP) launch”,
“Marketing Strategy Definition”,
“Customer Needs Elicitation”,
and of course “Sales Strategy Definition”!

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What about you? What do you want more or less of on medium post?
Do you have other suggestions?

I would love to know more about your feedback and stories so that we can learn, share and grow together!

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Have a nice week and remember…
Human Managers should strive to be humans while managing and be managed as humans!

Written by

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories

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