Management Bug
Published in
2 min readFeb 9, 2022
By definition, customer retention is the process of engaging existing customers to continue buying products or services from your business. (1) Neglecting existing customers to pursue new ones is a common mistake. While customer acquisition is vital for business growth, meeting the needs of your existing customer base can be just as critical. (3)
Current customers are significantly more likely than the average consumer to spend more…
