Am I supposed to know what's happening outside of my company?
Published in
2 min readApr 19, 2023
Competition analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. It can help you learn the ins and outs of how your competition works and identify potential opportunities where you can outperform them. On top of that, it also enables you to stay atop of industry trends and ensure your product is consistently meeting and exceeding industry standards.