By definition, onboarding refers to the processes in which new hires are integrated into the organization. It includes activities that allow new employees to complete an initial new-hire orientation process and learn about the organization and its structure, culture, vision, mission, and values. Employee onboarding at most organizations focuses on…

By definition, a meeting is a planned occasion when people come together, either in person or online, to discuss something. In today’s world, nothing is said to be certain, except death, taxes, and more than 63% of meetings are going to be unnecessary. We understand that a company can only…

Customer acquisition strategy refers to the approach a business takes to reach new consumers and convince them to buy their product or service. Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most critical initiatives for any…

Market segmentation refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the total value of certain products and services differently from one another. When a customer steps…

By definition, Unique Selling Benefit or USB is what instills brand loyalty and keeps your customers coming back. Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to…

By definition, customer analytics is the use of data to understand the customer's composition, needs, and satisfaction. Also, the enabling technology is used to segment buyers into groupings based on behavior, determine general trends, or develop targeted marketing and sales activities. Customers have access to information anywhere, anytime, including where…

A stakeholder is a party with an interest and can affect or be affected by the business. A process is a series of actions to achieve a result. In designing a process, it is vital to consider stakeholders who will be impacted during its implementation. It may be easy to…

Process goals are specific actions or ‘processes’ of performing on the other hand process metrics define quantitative and qualitative measures related to a process, its performance, and its evolution. We live in a results-oriented world. Our focus on growth is laudable for its clarity, but one of its downsides is…

By definition, agile training is a way to improve project performance by teaching the basic concepts of Agile to an organization or team and how to implement it. While many people talk about using Agile, there are many misunderstandings about the distinctions between each Agile flavor. Training can help expose…