Brand identity is a set of tools or elements a company uses to create a brand image. Developing a brand identity requires more than creating a logo. Although a logo can be the symbol of a business, it is not the entirety of a brand. …

Customer Delight is about giving customers an experience that triggers a burst of brand enthusiasm, which increases affinity and loyalty. The absence of Customer Delight could decide the fate of your business or project. DeBroff said. “It’s not about the price; it’s about something unexpected to recognize their loyalty.” Achieving…

Product validation is a process that checks whether or not a product feature addresses the needs and pain points of current and potential customers. It’s a scientific approach to achieving and maintaining a product-market fit and a scalable way to conduct research faster and more efficiently. There’s a reason you’re…

The market information includes, but is not limited to, market data, research, analysis, forecasts, and commentary. This information involves gathering data to learn more about target demographics and consumers so a business can market itself more effectively and, ultimately, succeed in the market. Market research is a vital part of…

A manager is a person who is responsible for managing an organization or a part of a company. They can have the power to hire, fire, discipline, do performance appraisals, and monitor attendance. They could also have the ability to approve overtime and authorize vacations. An effective manager brings life…

Company Strategy Communication is the framework used by organizations to plan out communication with employees, customers, suppliers, and investors. …

A Sprint Planning meeting is an event that establishes the product development goal and plans for the upcoming Sprint based on the team’s review of its product backlog. Sprint Planning initiates by laying out the work for the Sprint. …

Defined goals clearly state what you want to achieve or what you want someone else to succeed in. Goals are an essential part of running a successful business. They can give you a clear focus, motivate employees, and set targets for your business. Goal setting can also provide criteria to see…

Project Follow-up is the monitoring and evaluation of the impacts of a project or plan for the management of and communication about the performance of that project or program. When you are facing issues in monitoring project progress, or if your clients aren’t satisfied and you have to make adjustments…