By definition, a strategic overview allows a high-level perception of where the company is heading. Strategy is all about integrating activities and utilizing and allocating scarce resources within the organizational environment to meet the present objectives. The lack of a strategic overview will rightfully impact everything. (1)

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If organizations fail…

By definition, standardization is developing, promoting standards-based, and compatible technologies and processes within a given industry. (1) When we talk about technological standardization, we focus on the normalization of the technologies adopted by organizations.

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You may not even be aware of it, but we use standards every day — all…

A company strategy is a long-term plan created to reach the desired future state you envision. (1)

Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward and hold the organization back. (2) The stakeholder’s involvement is a…

Customer interviews are conversations with customers designed to elicit information. (1)

Customer interviews are a standard mechanism for gathering the voice of the customer. (2) They don’t have to be formal, or scary, or even very long. They’re just an opportunity for you to get a glimpse into how your…

Customer satisfaction is a measurement that determines how happy customers are with a company’s products and services. Customer satisfaction information, including surveys and ratings, can help a company improve. (1) The lack of this customer satisfaction information will sabotage your business.

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When your company doesn’t have information about customer satisfaction…

By definition, benchmarking is a process of measuring a company’s performance against a business considered to be the best in the industry. (1) The competitive analysis identifies your competitors and evaluates their strategies to determine their strengths and weaknesses.

Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories

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